BRINGING TO LIFE THE OBSESSION OF REAL CHEESE LOVERS
For many, cheese is a guilty pleasure, and Pilgrims Choice is their cheddar of choice. Across TV, social, and digital, we brought to life real stories of real cheese fanatics – from the downright comedic to the slightly surreal.
TURNING PEOPLE’S DREAMS INTO SURREAL FILMS
To find out if cheese really does make you have weird dreams we fed cheese-loving Brits with some cheddar and documented their dreams. The best ones got turned into a series of surreal TV ads, as well as social content and OOH.