RNIB BRAND-LAUNCH: SEE THE PERSON, NOT THE SIGHT LOSS
We created the campaign "See the Person, Not the Sight Loss" to shine a light onto the normal, everyday lives of people living with sight loss; and in doing so challenge the misconceptions held by the public about the lives of partially sighted and blind people.
A huge step change for RNIB; the campaign was a great success, even leading to one donor giving £50,000 quoting that "the adverts made this a charity that [they] wanted to support".
SEE DIFFERENTLY:
LIFE-HACKS DESIGNED BY THE SIGHT-LOSS COMMUNITY TO HELP THE FULLY-ABLED
1 x D&AD
4 x Creative Circle
1 x One Show
Creative Review Annual
1 x Campaign Big
*The items have been exhibited in the Design Museum and are sold through the RNIB website.
A sock when put over the end of a hoover becomes a 'Small Item Finder'. Just hoover in the general direction of what you've dropped and the suction picks it up whilst the sock traps it in place for you to retrieve.
A hair clip becomes a 'Shoe Organiser' keeping wardrobes in order and shoes in their pairs. Never accidentally leave the house in odd shoes again.
An afro comb becomes a 'Veggie Slicer' for quick, easy and safe chopping of veg. The comb holds the vegetable in place securely and its teeth become a handy guide for a knife to slice between.
A soap becomes a 'Nail Protector' when used before rather than after doing dirty work. Scraping along the surface plugs the nail beds, preventing any dirt from even reaching underneath. Essential when you want to ensure clean nails but find it hard to see.